In this modern digital age, there is a common misconception that email marketing doesn’t work anymore. Even though communication is dominated by instant messaging services like Whatsapp, Messenger, etc., emails are marketers’ main weapon when it comes to sales conversions. Yes, it is proved that e-mail communication brings about sales conversions more than any other means.
But this doesn’t mean that other communication means are non-essential. Every company/brand had to use different ways of communication means in various stages of the consumer sales funnel namely, awareness, consideration, and the purchase stage. And emails play a part in driving consumers to consideration and purchase stages.
E-Marketing itself is a separate skill that every marketer should possess so that your emails bring in the desired outcome i.e. sales. Now, this is no easy task because of the following reasons:
- The number of emails that your user receives is considerably high and he/she will not open every single mail.
- Due to the same reason, e-mails should be precisely drafted. Otherwise, your email might end up landing in the spam/junk.
To avoid these problems and get your user to open your mail and take the desired action, you must use an interactive email. An interactive email has increased the email open rate which will captivate and engage your users. As a result, they might end up converting into your customers.
However, not every marketer/brand could afford the creation of an interactive email because of the following:
- Creating an interactive email consumes both time and money.
- Existing email marketing tools are quite costly and complex.
In this article, I will be introducing to you, the newly launched email marketing tool called Mailconversio; using which you could easily create interactive email and increase your email open rate.